NutraQ
NutraQ at a glance
NutraQ is a leading supplier of subscription-based health and wellness products in the Nordic region and with a strong footprint in all Nordic markets with an emerging European presence supported by a proven international roll out strategy. NutraQ key products include well known brands such as VitaePro and Oslo Skin Lab.
Facts
Pharmaceuticals
December 2017
February 2021
Oslo, Norway
Magnus Edlund
Fredrik Strömholm
Gustav J. Lundgren
Orkla
Investment thesis
- Strong underlying market with vitamins and dietary supplements
- Solid market positioning with current brand portfolio with potential for further cross-selling
- Expand current products into new geographies and expand into adjacent product segments
- Potential to further digitalise the company’s operations
UN SDG Goals
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