NutraQ

NutraQ at a glance

NutraQ is a leading supplier of subscription-based health and wellness products in the Nordic region and with a strong footprint in all Nordic markets with an emerging European presence supported by a proven international roll out strategy. NutraQ key products include well known brands such as VitaePro and Oslo Skin Lab.

Facts

Sector

Pharmaceuticals

Impilo entry date

December 2017

Impilo exit date

February 2021

HQ

Oslo, Norway

Impilo team

Magnus Edlund
Fredrik Strömholm
Gustav J. Lundgren

Acquirer

Orkla

Read more at nutraq.com

Investment thesis

  • Strong underlying market with vitamins and dietary supplements
  • Solid market positioning with current brand portfolio with potential for further cross-selling
  • Expand current products into new geographies and expand into adjacent product segments
  • Potential to further digitalise the company’s operations

UN SDG Goals

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